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11 August 2026
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Visa uncertainty across the Big Four may be having unintended consequences

For decades, international student mobility has been dominated by four destinations: Australia, Canada, the United Kingdom and the United States.

These ‘Big Four’ destinations have been the default first choice for students and parents alike. Education agents have built their business models and institutional relationships around the dominance of the Big Four.

 

The Big Four still anchor demand — for now

The latest Navitas Agent Perception Survey 2026 confirms that the Big Four still anchor global demand. At a headline level, agent feedback shows diverging trajectories:

    • Despite seemingly endless policy changes and record low visa grant rates, Australia appears to still be competitive, performing the best out of the Big Four
    • After two years of very low appeal following the initial introduction of study permit caps Canada appears to be bottoming out
    • The UK is experiencing a significant decline in interest as new government policies become embedded in institutional practices.

With its prolonged period of border closures from 2020 to 2022 now long-forgotten, combined with a renewed government focus on growing its market share, New Zealand deserves a special mention as it continues to strengthen its position in the eyes of prospective students.

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Destination Relative Interest

Over the past two months, there has been more interest in this country as an education destination compared to other countries. (% Responses "Strongly agree" and "Agree")

View accessible data table
Destination Wave Share
Australia 2022 81%
Australia 2023 84%
Australia 2024 71%
Australia 2025 72%
Australia 2026 75%
Canada 2022 84%
Canada 2023 86%
Canada 2024 57%
Canada 2025 43%
Canada 2026 60%
United Kingdom 2022 89%
United Kingdom 2023 77%
United Kingdom 2024 72%
United Kingdom 2025 73%
United Kingdom 2026 64%
United States 2022 66%
United States 2023 68%
United States 2024 72%
United States 2025 36%
United States 2026 38%
New Zealand 2022 59%
New Zealand 2023 55%
New Zealand 2024 69%
New Zealand 2025 72%
New Zealand 2026 80%

What’s different in 2026?

In previous years, a downturn in one Big Four destination would typically result in a redirection of students to another Big Four destination. For example, when the UK government removed post-study work rights, Canada and to a lesser extent Australia benefited from a sustained boom in students from South Asia, for whom post-study work rights have always been a key factor.

Today, that movement of market share between the Big Four is not apparent. In fact, a key characteristic of the current ‘managed era’ is that all of the Big Four countries are simultaneously experiencing a largely policy-induced downturn, as students broaden their scope of potential destinations.

 

Record-low grant rates are the new phenomena

One key driver within the broader policy landscape is the increased challenges in obtaining a student visa, most apparent in record low grant rates.

    • Australia recorded the lowest grant rate for offshore higher education applicants in March 2026 at 59 per cent, the lowest monthly grant rate for any month in over 20 years. has been a recovery in the grant rate since, but grant rates remain depressed by historical standards.
    • Canada continues to reject a huge proportion of study permit applications with a grant rate of just 36 per cent in 2025.
    • The UK’s new Basic Compliance Assessment (BCA) metrics introduce narrow tolerance bands for institutions that want to retain their ‘Green’ rating, including maintaining a visa refusal rate of under 4 per cent. At the same time, refusal rates have spiked for large source countries, in particular Pakistan and Nigeria.

 

Uncertainty prevails in visa decisions

When asked about visa processing, agents report better, faster and clearer outcomes in the UK and New Zealand, and slower and poorer outcomes in Australia, Canada and the US. Australia, Canada and the US have especially low ratings for visa predictability and rejection reasons.

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Visa processing

Visa acceptance, processing, predictability and rejection-reason ratings; average is the mean of the four measures. (% Good + Very good)

Average rating is derived from the four visa measures.

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The unintended consequence: turning away the best and brightest

Government integrity measures around visa processing are intended to encourage more high-quality candidates that are motivated to study and to return home upon completion, while also discouraging candidates who are poorly qualified and who primarily intend to work.

New questions in the 2026 Navitas Agent Perception Survey that explore the link between grant rates and the quality of applicants suggest that visa processing may in fact be influencing student choice in unintended ways.

When asked, 80 per cent of agents agreed that, “Lower visa acceptance rates discourage some of the strongest potential students from applying, even when they are genuine and well-qualified.” The fact that 41 per cent of respondents strongly agree provides a clear indication that this should be a material concern.

Similarly, 76 per cent of agents agreed with the statement that, “Students with strong academic and financial profiles are more likely to choose alternative destinations with higher visa certainty.” Again, a substantial 30 per cent strongly agree highlighting that the flight to alternative destinations is already underway.

On the flip side, agents continue to report that “Students who are confident of their visa success will continue to apply, and are not discouraged by increased rejection rates,” although the level of agreement is more muted — only 19 per cent strongly agree in contrast to the prior statements.

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Visa certainty and student behaviour

Agreement with visa certainty and student behaviour statements. (% respondents by agreement)

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The results of the Navitas Agent Perception Survey show that the current volatility in visa grant rates, coupled with the lack of clarity around why students are unsuccessful could be having the opposite effect that governments are aiming for.

There is a clear and present risk for governments seeking to attract ‘premium’ students that those top applicants are being turned off by the lack of confidence in the process, while ‘‘less desirable’ applicants remain undeterred by the visa uncertainty.

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