Navitas Advantage: a refreshed, student-focused repositioning of Navitas’ pathway programs
Introducing Navitas Advantage!
With an emphasis on the student journey, the Navitas Advantage brand brings a compelling new way to connect with prospective pathway students.
Navitas has delivered pathway programs for over 30 years, starting with our first partnership with Edith Cowan University in Perth, Australia and now offering 40 pathway programs to universities around the world. Most recently we have announced new pathway programs with ICN in France and Manchester Metropolitan University in the UK.
Our pathway programs have always been about helping students bridge the gap between high school and university, creating a soft landing for both international and domestic students, and removing barriers that may prevent students from accessing tertiary education.
Today, the education landscape is swiftly evolving and so are the expectations of our audience. Our future students are the next generation of young learners looking for an international education experience that is high quality, adventurous, and tailored to their needs and passions.
To help prospective students truly understand the significant benefits of our pathway programs, the Global Marketing Creative Team has created a new brand for our pathway product. This team won the Ripple Effect INSPIRE Award in 2024 for their work, which has resulted in the launch of the Navitas Advantage brand.
It is important to note that Advantage is not a completely new product with different academic outcomes – existing Navitas pathway product outcomes are not changing. Advantage redefines what it means to study a pathway program with a Navitas college and empowers our teams around the world to connect students to our exceptional education experience.
What the Navitas Advantage brand stands for
Navitas Advantage stands for academic excellence. It articulates the promise that our pathway programs will help students jumpstart and advance their education under the trusted and reliable Navitas brand, built over 30 plus years’ experience in the global higher education sector.
What the Navitas Advantage brand says to students
At Navitas, we recognise that each student’s education journey is unique. Advantage has been designed for ambitious go-getters and curious minds who want to explore the world, have new experiences, and achieve great things. Advantage offers life changing study opportunities and transformative experiences that will inspire these curious minds and help create an exciting future.
Applying the Navitas Advantage brand across our colleges
The Navitas Advantage brand is being implemented across all Navitas pathway colleges as a visible ‘badge of trust’ that reinforces our global reputation, reassures students, and showcases the value and opportunities provided through our programs and services.
To help colleges and campuses determine the most suitable application, Navitas has shared these options within our University Partnerships divisions. While Navitas colleges and campuses were encouraged to adopt the Comprehensive level, consultations with our University Partners was recommended to select the most appropriate application level.
The rollout of the Navitas Advantage brand across our colleges and campuses has now commenced. This marks a key step in our goal to enhance brand consistency and visibility throughout the student journey. As the Navitas Advantage program progress, we hope to continue delivering services that connect our wider communities, including a platform allowing students from all our Navitas Advantage programs to connect globally – from the UK, to the Netherlands, from Australia to Canada.
Agent and staff toolkits will also be released in the coming weeks.