Navitas Agent Perception Report shows agent views and advice vary by region
19th May, 2021 Feature story:
Navitas is delighted to share the second part of our most recent Agent Perception Report, which considers how agents from different regions are tailoring their advice according to specific local circumstances, and the broader global conditions of COVID-19.
The third and most recent round of Navitas Agent Perception Research conducted in March 2021 captures the views and opinions of nearly 900 education agents in 73 countries on the impact of COVID-19 on international education.
Key findings reveal that:
• In response to pandemic uncertainty, agents are advising prospective international students to hedge their bets
• Agents in the Greater China region continue to look most favourably to the UK, but Canada and Singapore are also of increasing interest
• South Asia’s current bias towards Canada and the UK is unequivocal, with the USA preparing for a comeback in the region in 2022
• The attractiveness gap between study destinations is not as large in the eyes of agents in South East Asia
• Despite Brexit, the UK still appears relatively appealing to international students in Europe, but Canada may prove to be a surprise alternative
The report, authored by Jon Chew, Head of Strategic Insights and Analytics at Navitas, includes commentary from Regional Sales Directors on the ground in each region and seeks to unpack some these key findings.
“The agent research that we started at the beginning of the pandemic has given an important voice to the global education agent community and offers a unique perspective on how the global pandemic is impacting the reputation of key study destinations,” said Navitas Group CEO Scott Jones.
“Our analysis provides insights into what these changing perspectives could mean for international education as the sector looks toward post-pandemic recovery.”
Any information contained in this media release can be attributed to Jon Chew.
You may also be interested in the first part of the report which considers changing perceptions of each of the key study destinations.